“We could quickly see that our hardware was going to be better than theirs and that their software was more advanced than what we were working on.” – Steve Jobs When Jobs heard about PostScript, he approached Warnock and Geschke with an offer to partner their software with Apple’s hardware. They got hugely positive feedback on PostScript, especially from other major players in tech at the time, like Steve Jobs. Adobe was literally at the forefront of mass digital image production. PostScript was a program that allowed users to print from personal computers to external printers. Their first product, the printing language PostScript, was their way of experimenting with desktop printing software. So the two forty-year-old men in the middle of their careers decided to make a huge, risky move and go out on their own. Warnock and Geschke knew that businesses needed desktop printing software, but they realized it was going to take Xerox a long time to get to that market. They were able to turn this spark of an idea into a successful software company in these early years by doing two things really well:įor the Adobe founders, the most important thing in the early stages of their company was bringing their initial idea to the market. There, they worked on personal computers and laser printing, and realized that businesses and professionals needed more accessible publishing and printing software. Over the last 35 years they’ve grown from a company with a few visual design applications to a huge, diverse enterprise software provider.Īdobe founders John Warnock and Chuck Geschke met while working as engineers at the Xerox Palo Alto Research Center. “Don’t like how that photo looks? Just Photoshop it.”īut Adobe isn’t just a company that sells design tools anymore. It’s so popular that it has become a verb-just like Google and Xerox. Many people have heard of Adobe because of their best-in-class photo-editing app, Photoshop. 1982 – 1993: The Desktop Publishing Revolution
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